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We need to rethink how we value water in order to move away from treating water as a throwaway commodity. It won’t be possible to meet the increasing need to produce food, energy and products as well as the needs of people and ecosystems unless we embrace water stewardship.
From a business perspective, if we don’t value water, we run the risk of business disruption and stranded assets. But some companies are taking action to put a new value on water, and Anheuser-Busch InBev is among those on the frontlines of this paradigm shift.