How 3 academics developed brilliant green marketing plans

Read the full story at GreenBiz.

Commercializing a business in an emerging field is a messy enterprise. No matter how systematically the process begins, charting a new course inevitably involves throwing stuff against a wall to see what sticks. In such instances when you cannot control the outcome, focus on what you can control: marketing.

Author: Laura B.

I'm the Illinois Sustainable Technology Center's Sustainability Information Curator, which is a fancy way of saying embedded librarian. I'm also Executive Director of the Great Lakes Regional Pollution Prevention Roundtable. When not writing for Environmental News Bits, I'm an avid reader. Visit Laura's Reads to see what I'm currently reading.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s