Light bulbs and the pitfalls of ‘green’ marketing

Read the full story from the Christian Science Monitor.

A recent study on the effect of ‘green’ marketing on light bulb purchases underscores the role ideology plays in energy efficiency. To sell more energy efficient products, companies should rethink eco-advertising.

Saving Native Species with Green Roofs

Read the full story from National Geographic.

Green roofs have been touted as a means of saving energy, improving water management and expanding natural space within urban environments. Can they also help save native plants? National Geographic grantee Clark DeLong is working to answer that question, particularly with regard to species in the U.S. mid-Atlantic region. The botanist, who is based at the University of Maryland’s Plant Science and Landscape Architecture department, answered some questions about his work via email.

Elegant Green Roof Biomass Building Slashes School Energy Bill

Read the full post at Archetizer.

The Hotchkiss School in Lakeville, Connecticut, has made an undeniably compelling case for biomass energy. By replacing its outdated oil-burning boiler with a squeaky clean wood-chip biomass burner, the boarding school has reduced its winter energy bill by $350,000 and slashed its carbon footprint between 35% and 45%. Not to mention: The organic, undulating living green roof ain’t too shabby either.

Cosmetics Industry Targets Consumer Behavior

Read the full story at Environmental Leader.

Cosmetics companies need to address the environmental consequences of consumption if they are to significantly reduce their ecological footprints, Sustainable Cosmetics Summit organizers say.

Companies Increasingly ‘Pursue Triple Bottom Line’

Read the full story at Environmental Leader.

Echoing the growth in corporate social responsibility reporting, a growing number of mostly small- and medium-sized companies are taking environmental and social stewardship further and becoming benefit corporations — companies that are legally bound to have a positive effect on society — according to a report by Worldwatch Institute.

“Industrial Matchmaker” Repurposes Discarded Byproducts

Read the full story at GreenSource.

If you thought you knew a little bit about repurposing things that might otherwise be seen as waste, you may find you still have a lot to learn – unless you’ve already been reusing things like pole vault crash pads, of course. That’s right, and weren’t you wondering what happened to all that vinyl from the gigantic political billboard near your highway exit after the election was over?

Lots of these ungainly materials are automatically carted off to local landfills, but a Denver-based business repurposedMATERIALS is finding a second life for them. They define the castoffs they purchase and resell as “byproducts and waste that have value ‘as is’ to a second, unrelated industry,” and they are the only company in the United States whose entire product line is “preowned.” Part of what makes this company different is that what they sell is not recycled, which can require energy to melt, grind, or chip the original item, but utilizes each product in its original form. They don’t need to make things into something else: repurposedMATERIALS has found plenty of customers who want what they have to offer just the way it is.