Can Mad Men’s Don Draper save the planet?

Read the full story in The Ecologist.

You won’t catch Mad Men’s Don Draper hugging trees — but experts say the ad man’s modern heirs on Madison Avenue could have a crucial role to play in bringing environmentalism firmly into mainstream consumerism. Ben Whitford reports.

NC House bill may limit state LEED projects

Read the full story in the Charlotte Business Journal.

Two North Carolina lawmakers have introduced state legislation that would restrict the use of national green building rating programs on public projects.

House Bill 628 would insert new language in a section of state law that calls for energy- and water-use standards for major public facility construction and renovation projects. N.C. Reps. Michele Presnell (R-Haywood) and Rick Catlin (R-New Hanover) are the primary sponsors of the bill, filed this week.

Cutting Specific Pollutants Would Slow Sea Level Rise

Read the full story from the National Center for Atmospheric Research.

With coastal areas bracing for rising sea levels, new research indicates that cutting emissions of certain pollutants can greatly slow down sea level rise this century.

The research team found that reductions in four pollutants that cycle comparatively quickly through the atmosphere could temporarily forestall the rate of sea level rise by roughly 25 to 50 percent.

Champion of Energy Efficiency in Industry Awards Nominations – NOW OPEN

ACEEE has announced that nominations for the Champion of Energy Efficiency in Industry Awards are now open and may be submitted online.

The awards will be presented at the 2013 ACEEE Summer Study on Energy Efficiency in Industry and will recognize leadership and accomplishment in the energy efficiency field. Winners will be selected based on demonstrated excellence in the following categories:

  • Research and Development (R&D): Excellence in research and development including baseline or background research, as well as R&D of products and practices.
  • Energy Policy: Excellence in energy policy including writing, educating, promoting, and supporting energy efficiency in energy policy, at the federal, state, or local level.
  • Implementation and Deployment: Effective design and implementation, including achievement of significant impacts on energy use.
  • Leadership: Exceptional personal leadership demonstrated in the development, implementation, and growth of important energy efficiency initiatives.

To submit your nominee, please complete the online submission form. You may alternately fill out the PDF version and e-mail it to

Nominations are due by May 24, 2013.

We value your input and appreciate you taking the time to nominate the best leaders in our community. Nominations are made by peers and the final awards will be chosen by the ACEEE Board of Directors’ Awards Committee.

The “Industry” Summer Study is the preeminent energy efficiency conference for industry leaders, and draws leading academics, energy efficiency professionals, government representatives, researchers, advocates for energy efficiency, and policymakers from around the world.

For more information about the awards and to read about previous winners in the industry sector, please visit




Please contact if you have any other questions.

The hidden energy costs in the wireless cloud

Read the full story at Smart Planet.

In recent years environmental groups like Greenpeace have campaigned major tech companies like Apple, Amazon, and Microsoft to clean up the cloud by focusing on using renewable energy to power data centers that house the servers that store much of our digital information. But a new white paper says that data centers should be the least concerning energy drainer when it comes to the “wireless cloud ecosystem.”

Researchers at The University of Melbourne calculated the energy consumption of the different components that are used to support cloud services accessed through wireless networks. What they found is that energy consumption by the wireless cloud will be massive, and data centers are only a fraction of the problem. Take a look:

Joel Makower talks to Bill McDonough about ‘The Upcycle’

Read the full story at GreenBiz. Read an excerpt of McDonough’s new book here.

This week marks the publication of The Upcycle: Beyond Sustainability — Designing for Abundance, by William McDonough and Michael Braungart. It’s their first book since their 2002 book Cradle to Cradle: Remaking the Way We Make Things, a bestseller that helped change the conversation about designing and manufacturing, envisioning a closed-loop system where every material was returned to the soil, or back into the manufacturing process with no harm or loss of quality.

The Upcycle takes the next step, envisioning what’s possible through a series of “evocations,” as McDonough calls them. (You can read an excerpt here.) The book ties together the impressive contributions McDonough and Braungart have made over the past quarter century, individually and together, toward the goal of re-envisioning commerce.

I took the opportunity of the book’s publication to catch up with McDonough, a longtime colleague and friend, to hear more about this next-gen view of the world of business. The following has been edited for clarity and length.

Working towards national sustainability using a regional approach

Read the full story in GreenBiz.

Editor’s note: If you’re interested in this topic or want to learn more, check out the program for our upcoming VERGE Boston event on May 13-14.

Mark “Puck” Mykleby, a colonel who retired from the Marine Corps in 2011, is a senior fellow at the New America Foundation working on what he calls a “grand strategy” for the United States. The strategy focuses on activating the public, private and civil sectors to collaborate on long-term regional investment strategies focused on smart growth, regenerative agriculture and resource productivity.

The project is focused in the following four regions: Upper Midwest (Minneapolis, Minn.-Milwaukee, Wis.), Lake Erie area (Detroit, Mich.-Youngstown, Ohio), Southeast (Charleston, S.C.-Savannah, Ga.) and California (Silicon Valley-Salinas).

GreenBiz recently spoke with Mykleby to learn more about his vision.