Sprint CEO: Customers not asking for green products

Read the full story in GreenBiz.

Over the years, Sprint has taken many steps to make its operations greener, such as reducing its paper use, squeezing carbon emissions from its supply chain and removing plastic from its packaging. At the same time, the telecom giant has also focused on its products, including the requirement that all of its cellphones receive green certification.

In this Q-and-A with Nina Kruschwitz at MIT Sloan Management Review, Sprint CEO Dan Hesse explains how the company’s strong focus on sustainability is paying off in cost savings and long-term brand image, even if customers aren’t yet paying attention to whether the phones themselves are green.

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