How can businesses nudge ‘stuck’ consumers to be greener?

Read the full story at GreenBiz.

What have the turbulent past few years done for consumers’ behaviors around the environment? With political leadership on the issue notable only by its absence, the issue of whether consumers will ever embrace the sort of behavioral change most experts say is needed to avoid future environmental disaster is becoming ever more pressing.

Leadership companies will be those that get into the game and join those already playing. That means boosting their credibility and building much-needed trust in business to nudge “stuck” consumers on the environment.

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