How genuine are ‘natural’ labeled products?

Read the full story in the Dominion Post. Focus on New Zealand products, but the same principle applies in the United States.

But with the proliferation of eco products has come a surge in vague green claims. The problem is distinguishing the genuine from the dodgy. And can a cleaning product ever really be environmentally kind? Earthwise’s “naturally powerful, environmentally kind” dishwasher powder was last year found to have an illegally high, corrosive pH.

To answer that question it helps to borrow a scientist. Auckland University of Technology environmental chemist John Robertson selects an eco all- purpose cleaner, scans the ingredients and looks up the material safety data sheets…

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