Unilever’s New Challenge: Making it Fun to Cut Food Waste

Read the full story at Triple Pundit.

If one day there’s going to be an “aha!” moment on how make consumer behavior more sustainable, there’s a good chance it will happen at Unilever. When it comes to changing consumer behavior, Unilever pushes the envelope more than any other company today.

It shouldn’t be too surprising considering the company’s target is to halve its carbon footprint by 2020, and the fact that 68 percent of it comes from consumer use of Unilever’s products. Still it’s interesting to see the creative efforts Unilever makes in this field, from conducting a first of its kind shower study to partnering with Carrotmob to asking people to save water by showerpooling.

This latest effort comes from Unilever UK & Ireland, which is launching a consumer-centric project, titled the Sustain Ability Challenge. Developed in partnership with consultant firm The Futures Company, the project enlisted 12 UK families “to test practical ways to adapt their daily routines in order to reduce their impact on the environment and cut household bills.” The goal is to reduce household waste by 25 percent, while cutting their monthly food bill by 15 percent.

More about the S-word: Is it all about survival?

Read the full story in GreenBiz.

My last blog was about how changing our approach to recycling from one of mere “diversion” to “destination” — that is, implementing a preplanned system of directing different materials for reprocessing  – could best enable us to  create a “zero waste world.”  This again got me thinking about the meaning of “sustainability,” a subject which I have often contemplated before without arriving at any sort of genuine conclusion.

Shortly thereafter, I attended a Zero Waste Summit in New York. While listening intently to the panel discussion on municipalities and government initiatives related to the zero-waste concept, I heard one of the panelists say the problem with sustainability is the word sustainability itself. His point was that even though everyone in the room was there to promote their own personal initiatives or investments in helping to save the planet, each individual would have a different definition of sustainability to offer. I was in total agreement — though my head immediately said: but sustainability is necessary for our very survival!

Lawsuit takes Dole’s sustainability claims to task

Read the full story at GreenBiz.

The Seattle-based law firm Hagens Berman filed a lawsuit against Dole for knowingly purchasing bananas from growers whose operations have destroyed wetlands and poisoned water sources with pesticides in Guatemala.

The lawsuit filed this week suggests that like too many corporations, Dole has found it more convenient to employ the tactics of greenwashing rather than commit to genuinely sustainable practices. According to Hagens Berman, “In spite of Dole’s promises to act as a safe and sustainable company in communities where its products are grown, the company knowingly purchased bananas from a plantation in Guatemala that devastated the local environment and community.”