Why sustainability pros need to attack from the middle

Read the full story at GreenBiz.

Embedding sustainability is a term I have jousted around for a decade. What kind of embedding is working today? How has the embedding work shifted? Certainly in the past two years, we have seen significant shifts from external to internal drivers. Employee engagement is a key theme in embedding CSR internally.

Today’s column is co-written with Grant Ricketts, CEO of Tripos Software, who has developed software to engage employees and has a substantial background in learning and talent management. From his conversations with practitioners, he is well positioned to understand their challenges in embedding sustainability. He calls these challenges “getting around the blockers.”

The challenge to embedding sustainability is that everybody has a day job, and sustainability is often not seen as integral to it. The question becomes how to get around these “blockers” and engage people in ways that build synergy and upscale results. Companies can leverage three business practices that will help make sustainability part of the everyday business experience.

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