Day: September 20, 2012

An online resource for unloading — and scoring — surplus seeds and bulbs

Read the full post at Mother Nature Network.

PlantCatching, an online ‘catch and release’ community that connects folks in possession of unwanted/surplus gardening materials with those who might want them, aims to curb gardening-related waste.


Green data center market seen doubling by 2016

Read the full story at GreenTech Pastures.

Energy costs, environmental concerns and the cloud computing transformation are inspiring more businesses — including Microsoft — to overhaul their hosting infrastructures.

Chemical-free swimming pools are teeming with life

Read the full story at SmartPlanet.

To keep pool water clean and clear, the industry has always turned to chlorine. But consumer demand for alternatives has prompted the emergence of new technologies. Los Angeles Times reports.

Saltwater systems came into vogue a few years ago, and copper-and-silver ionization and ozone-gas systems are becoming increasingly popular.

And then there are the ‘biologically active’ natural swimming ponds.

Building a Green Consumer

Read the full story in the Wall Street Journal.

When it comes to saving energy, people aren’t irrational. They just seem that way sometimes.

Policy makers and executives sometimes think that if they just make it cost-effective for people to save energy, it will happen. But it hasn’t — at least not in a big enough way. Households and businesses remain far less energy-efficient than they would be if their decisions followed standard economic principles.

So why aren’t more people making those investments?

Behavioral-science research shows that there are good reasons for what energy consumers do and don’t do. Sometimes it is hard to find reliable information about an energy-saving alternative or its provider, or the process of switching is too complicated, or people aren’t convinced that something new will work as well and be as reliable as what they have.

Most efforts to get people to take the big steps to save energy have failed because they haven’t taken these factors into account. The key to changing behavior lies not in the size of financial incentives, but in understanding what else stands in the way of change.

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