Tom’s of Maine, TerraCycle Launch Brand-Blind Recycling

Read the full story in Environmental Leader.

Tom’s of Maine has partnered with recycling company TerraCycle to keep product packaging out of landfills.

The free recycling program, called the Tom’s of Maine Natural Care Brigade, accepts toothpaste tubes and caps, mouthwash bottles and caps, deodorant/antiperspirant containers, plastic soap wrappers and floss containers, regardless of brand.

For each piece of packaging collected and sent in, the collector earns points that can be put toward charity gifts or converted to cash and paid to any school or nonprofit organization. Any individual, company, group or school can join for free and all shipping costs are prepaid.

To coincide with the new program, the company has also launched the Tom’s of Maine Less in Landfills Sweepstakes, through which Brigade participants can earn $1,000 for the non-profit or school of their choice.

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