Too May Eco-Labels ‘Overwhelming,’ Companies Say

Read the full story at Environmental Leader.

Consumers and companies alike are becoming “confused” and “overwhelmed” by eco-labeling, according to a survey of more than 1,000 international companies including Hewlett-Packard, Nestlé, Canon, Sara Lee and E.On.

The joint study by the International Institute for Management Development and the Ecole Polytechnique de Lausanne concludes that eco-labeling has nearly reached the saturation point with companies and consumers increasingly concerned about the practice’s over-proliferation and credibility.

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