Day: August 8, 2012

Proposed SNUR on LCPFAC in carpets, and seven PFAS chemicals

On August 8, 2012, EPA signed a proposed Significant New Use Rule (SNUR)under the Toxic Substances Control Act (TSCA) to:

  • Require companies to report 90 days in advance of all new uses of long-chain perfluoroalkyl carboxylic (LCPFAC) chemicals as part of carpets or to treat carpets, including the import of new carpet containing LCPFACs;
  • Add seven perfluoroalkyl sulfonate (PFAS) chemicals to the existing PFAS SNUR (40 CFR 721.9582), and amend the SNUR to include “processing” in the definition of significant new use for PFAS chemicals.

A pre-publication copy of the proposed SNUR is available for reading on EPA’s website. Comments on the proposed SNUR are due 60 days after the SNUR is published in the Federal Register. For more information, see EPA’s website.

8 attributes that position your company as a green leader

Read the full post at GreenBiz.

The Olympics are on!

One of the earliest events, occurring the day after the opening ceremonies, was the men’s cycling road race – a 250 km route that finished through the streets of London.

An avid cyclist myself (I am proud to say that I have completed three 100-mile races), I was happy to tune in to catch the end of the race.

As I watched two competitors pull away from the main pack (otherwise known as the peloton) — and sprint toward the finish, I thought about what it takes to win a race like that and what parallels can be drawn for those of us in the sustainability field.

Coca-Cola’s refreshing, recycled earphones

Read the full story at SmartPlanet.

Coca-Cola has collaborated with music technology brand EOps and British designer Michael Young to produce earphones made with recycled plastic bottles. The earphones, named EOps Noisezero Sports+, are rain-proof and sweat-proof, and, as the name suggests, are specially made for sports use.

Green Jobs and Other Benefits of E-waste Recycling

Read the full story in National Geographic News.

E-waste has become a serious threat to our environment as more and more gadgets are thrown out after usage into dustbins. This leads to toxic pollution, as electronics break down and release heavy metals, flame retardants, and other chemicals into soil and water.

To address the problem, environmentalists have been pushing for laws in the U.S. and abroad that require companies that manufacture cell phones, computers, and other electronic gadgets to recycle their own e-waste. In fact, responsibly recycling e-waste is a growing field that is providing new green jobs and keeping toxic chemicals out of our land and water.

Senators press EPA to cut ethanol mandate

Read the full story at Planet Ark.

As the worst drought in more than 50 years withers the Midwest corn crop, 25 senators urged the Environmental Protection Agency to cut the mandate that requires fuel blenders to add grain-based ethanol to gasoline.

3 steps to make your gadgets greener

Read the full story at GreenBiz.

Our firm continually measures consumers’ attitudes and behaviors as they relate to sustainability, and we help companies and brands achieve a market advantage based on that research. We know better than anyone what motivates different segments of the population to make sustainable choices.

You know what motivates me? As our resident geek, I get jazzed by killer digital products that I can integrate into my daily life to make things easier and enable me to live a more sustainable lifestyle. Starting later this month, I’ll begin to share my observations about those digital products, where they succeed and where they fail. First on the list will be Good Guide, Nest, and Practically Green, but before that, let’s explore what for me is a constant source of internal debate.

3 ways to better manage your water risk in an era of scarcity

Read the full story at GreenBiz.

Water bills make up a tiny fraction of operating costs even for companies that use vast amounts of the stuff, and ample supplies have traditionally been taken for granted. But in many areas of the United States and around the world, fresh water is becoming increasingly scarce, polluted and contested.

According to a recent study led by McKinsey, the world may face a 40 percent shortfall between forecast global water demand and available supplies by 2030. In this high-risk environment, companies with water-intensive operations and supply chains – energy, mining, manufacturing, food and beverage, electric power – have the most at stake.

How to turn plastic bottles into $78 million of biofuel

Read the full story at SmartPlanet.

Ah, teenagers these days. With their love for fast cars and power-hungry gadgets, it shouldn’t be too surprising that being environmentally responsible is probably the last thing on their mind. But every once in a while you’ll get a youngster who goes way above and beyond the call of duty.

Meet Azza Abdel Hamid Faiad. The 16-year-old Egyptian high schooler has just come up with a way to turn non-biodegradable plastic waste into clean-burning biofuel. Considering that in Egypt about 1 million tons of discarded plastic pile up in landfills each year, her discovery would allow the country convert all that trash into $78 million worth of ethanol annually.

This is all made possible by an catalyst called aluminosilicate. Comprised of aluminium, silicon, and oxygen, aluminosilicate minerals have been used in the past to produce the strong, impact-resistant glass found in helicopters and smartphones. But what Faiad discovered was that, as a catalyst, it can also be harnessed to break down plastic polymers to produce methane, propane and ethane — all of which can be used as raw stock for producing ethanol. This type of conversion has been proposed before, though Fiad’s idea would generate higher overall yields of ethanol.

Tuesday Webcast for Industry: Public Relations Aspect of Energy Efficiency Projects

Tuesday, August 14, 2012 2:00 PM – 3:00 PM EDT
Register at

Public relations is a key component to the implementation of energy efficiency projects and—when executed correctly—is an essential contributor to replication of these projects. Lisa Calhoun, CEO for the Atlanta-based PR firm Write2Market; Robert Shively, CEO of Metadigm Services; and Chris Miller, marketing manager for Ecologix Environmental Systems, will provide an overview of public relations best practices and offer tips and tricks for receiving attention and recognition from senior management.

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