Disruptive Marketing for Green Building

Read the full story in Sustainable Industries.

How can a green building consultant, architect, engineer or builder get a market advantage in today’s constrained economy, when everyone has lots of green building experience, dozens if not hundreds of LEED APs, capabilities and experience in each market sector? I will tell you: One way to stand out is to become an advocate for “disruptive” approaches, ways of approaching sustainable design, green building, and green product development that advance the state of the art, while at the same time improve performance and cut costs.


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