Disruptive Marketing for Green Building

Read the full story in Sustainable Industries.

How can a green building consultant, architect, engineer or builder get a market advantage in today’s constrained economy, when everyone has lots of green building experience, dozens if not hundreds of LEED APs, capabilities and experience in each market sector? I will tell you: One way to stand out is to become an advocate for “disruptive” approaches, ways of approaching sustainable design, green building, and green product development that advance the state of the art, while at the same time improve performance and cut costs.

 

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: