What is the media’s ‘brainprint’ for sustainability?

Read the full story at GreenBiz.

When it comes to corporate sustainability, it looks like the media — who have so often been quick to shine the spotlight on other leading and lagging sectors — are finally getting their own moment in the sun.

With calls growing louder for media companies to make substantive sustainability commitments, the Global Reporting Initiative has just unveiled its new media industry sustainability guidelines — a set of indicators and questions designed to help companies measure the social, economic and environmental impacts of media companies on society.

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