Using green gamification for fun and fame

Read the full story at GreenBiz.

Badgeville just made it easier for innovative companies to use online games to influence customer behavior and increase brand loyalty. Last week, the company released Gamification Frameworks, a collection of six turnkey gamification solutions. This news is part of a larger trend. Gartner predicts that by 2014 more than 70 percent of Global 2000 organizations will have at least one “gamified” application.

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