Read the full story at Marketing Magazine (U.K.).
Brands rolling out catch-all “save the planet” initiatives, such as Procter & Gamble’s ‘Future Friendly’ drive, will fall foul of consumer complacency, according to new research.
Read the full story at Marketing Magazine (U.K.).
Brands rolling out catch-all “save the planet” initiatives, such as Procter & Gamble’s ‘Future Friendly’ drive, will fall foul of consumer complacency, according to new research.