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1990. It was the year Iraq invaded Kuwait, setting the stage for the Persian Gulf War, and President George H.W. Bush famously raised taxes to reduce the budget deficit, reneging on his earlier campaign pledge.
1990 was also the 20th anniversary of Earth Day, an event that went international with millions of people participating. At the time, a significant portion of Americans — nearly 40 percent — admitted in an S.C. Johnson survey that they were very confused about what’s good or bad for the environment.
Twenty years later, S.C. Johnson said, that figure has shrunk to 18 percent. What’s more, Americans are more than twice as likely today to recycle than they were two decades ago, as well as buy green products and choose low-carbon commutes.
These are among the findings from a report S.C. Johnson released yesterday, “The Environment: Public Attitudes and Individual Behavior — A Twenty-Year Evolution.” It follows S.C. Johnson’s 1990 report, “The Environment: Public Attitudes and Individual Behavior,” the predecessor of the Green Gauge consumer survey, which S.C. Johnson called the world’s longest-running survey of consumers’ green attitudes.