Read the full story in Sustainable Industries Journal.
Due out this week, Rifkins’s latest book – “The Third Industrial Revolution: How Lateral Power is Transforming Energy, the Economy, and the World” – has my attention more than anything that came before it. In it, Rifkin asks readers to imagine hundreds of millions of people producing their own green energy in their homes, offices and factories, and sharing it with each other on an “energy internet.” He proclaims this Third Industrial Revolution (TIR) will create thousands of businesses and millions of jobs, and usher in a fundamental reordering of human relationships, from top-down to lateral power, that will “impact the way we conduct commerce, govern society, educate our children, and engage in civic life.”