‘Lifetime’ Savings Not Most Effective Approach to Influence Consumers on Green Products

Read the news release.

A University of Arkansas study suggests that “lifetime” savings claims on product labels are not the most effective method to reach consumers regarding the benefits and potential savings from using energy-efficient products.

Instead, the study’s authors – Ronn Smith, assistant professor of marketing in the Sam M. Walton College of Business, and Andrea Tangari, former doctoral student in the Walton College and now assistant professor at Wayne State University – found that messages that boast of more immediate benefits will influence more people.

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