One Green Score to Rule Them All: The Next Phase of Green Marketing?

Read the full story at GreenBiz.

When it comes to making purchasing decisions, U.S. shoppers want to answer them in the space of a quick glance. “How much does it cost? How much do I get? How well does it work?” Now, according to a new survey, marketers have to answer one more question during that glance: What does the product do for the planet and for people?

More than 80 percent of U.S. shoppers want a single sustainability rating for all products that 75 percent say should be displayed as a numerical score and produced by an independent organization with no profit motive, according to One Green Score for One Earth.

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