Advice to Green Marketers: Forget About Green

Read the full post at GreenBiz.

So what can you do as a green company to effectively compete with the other, often much larger and less-green competitors? Without the burden of the extra steps necessary to create a product sustainably and responsibly, traditional manufacturers are free to produce on a mass scale, freeing a much larger portion of their budget to dedicate to marketing.

It’s simple, but perhaps not so simply done. Forget about green for a minute and focus on quality and/or price. Preferably both.

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