Should Nike be Applauded for Beating Adidas on the Greenpeace Detox Challenge?

Read the full post at Triple Pundit.

Last Wednesday was a red letter day for Nike. First, the company accepted the Greenpeace Detox challenge, beating Adidas in a race Greenpeace instigated between the two on who would be the first to commit to “a toxic free future.”  That evening, FC Barcelona, sponsored by Nike, beat Real Madrid, sponsored by Adidas 3:2 in the Spanish Supercup. Could it get any better?

Well, it actually did when Greenpeace decided to make sure the almost 100,000 fans attending the Spanish Super Cup match knew that Adidas was lagging behind. Greenpeace activists projected messages on buildings next to Nou Camp Stadium where the match took place such as, “Water Pollution Is Not Fair Play” and “The World Needs More Champions. Is Adidas All In?”

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: