Read the full post at Triple Pundit.
Last Wednesday was a red letter day for Nike. First, the company accepted the Greenpeace Detox challenge, beating Adidas in a race Greenpeace instigated between the two on who would be the first to commit to “a toxic free future.” That evening, FC Barcelona, sponsored by Nike, beat Real Madrid, sponsored by Adidas 3:2 in the Spanish Supercup. Could it get any better?
Well, it actually did when Greenpeace decided to make sure the almost 100,000 fans attending the Spanish Super Cup match knew that Adidas was lagging behind. Greenpeace activists projected messages on buildings next to Nou Camp Stadium where the match took place such as, “Water Pollution Is Not Fair Play” and “The World Needs More Champions. Is Adidas All In?”