Collaborative Consumption Gains Traction

Read the full post at Triple Pundit.

Some of us (ahem) have lived long enough to remember when collaboration was not all that radical a concept, in the business world and even in Congress.

Alas collaboration lately has become a buzzword, something that businesses and their PR departments are eager to pay lip service to and perhaps aspire to achieve with their partners. (Take Congress and the notion of bipartisanship out of the collaborative equation entirely.) But talking the collaborative talk is one thing; true collaboration these days is an exception…

The Collaborative Collaboration Hub describes this burgeoning “what’s mine is yours” movement. Briefly, collaborative consumption embraces “the rapid explosion in swapping, sharing, bartering, trading and renting being reinvented through the latest technologies and peer-to-peer marketplaces in ways and on a scale never possible before. Collaborative Consumption is disrupting outdated modes of business and reinventing not just what we consume but how we consume.”

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