Source: Scarborough Research
From the report:
While everyone seems to be on the green bandwagon in one way or another, there is a subset of the environmentally friendy who are setting the landscape for the entire movement. According to Scarborough, five percent of the adult population are “Super Greenies” – those adults who engage in 10 or more green activities, such as recycling, using rechargeable batteries or or re-using grocery store bags.
+ Direct link to report (PDF; 4.11 MB)