Is Environmental Activism on the Rise or Dying Out?

Read the full story at GreenBiz.

There was a conflict of sorts in my inbox last week.

Wednesday heralded the arrival of the latest Ethical Corporation newsletter, the subject line for which read “Effective environmental activism all but abandoned in the US”, and which pointed recipients to an early July post from Peter Knight of Context America suggesting “Environmental groups have all but abandoned a push for better policies in preference for encouraging their supporters to pursue futile personal green efforts, aided and abetted by marketers flogging supposedly green goods.”

Surrounding Ethical Corporation’s missive? Multiple emails pronouncing the biggest investment in grassroots activism in, well, forever: Michael Bloomberg’s $50 million contribution to in the Sierra Club’s Beyond Coal campaign.

Knight is a smart, seasoned observer in the sustainability space. Bloomberg didn’t make billions by throwing away tens of millions on lost causes. What’s going on?

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