WRI Group to Help Companies Make Climate Strategy Core to Business

Read the full story at GreenBiz.

Johnson & Johnson and Staples are among the handful of companies launching a multi-industry group focused on making long-term thinking about climate change a key part of business strategy.

The Next Practice Collaborative, a project of the World Resources Institute (WRI), is founded on the concept of “next practices,” a term coined by late WRI board member C. K. Prahalad to describe actions that go beyond typical best practices and focus on future markets.

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