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Consumer electronics and appliance giant LG Electronics is toutinga new line of products that it will market under the “CarbonFree” certification label.
The products are slated to hit the U.S. market in early 2012. They include an LG television, a monitor, a washing machine, a refrigerator, an LED lamp and the company’s solar panel products. Certain of the product will also bear the Energy Star certification for good measure.
How can LG make this claim? Each of the six core products that will be included as part of the line underwent a life cycle analysis to figure out their carbon footprint. The analysis looks at everything from raw materials extraction to production metrics to disposal implications. Once that footprint is figured out, CarbonFree certificates can be purchase against the impact.
Think of the process as sort of like corporate carbon offsets, except these are product-specific.