10 action times for your sustainability strategy, ala ‘Green to Gold Playbook’

Read the full post at SmartPlanet.

Most businesses have become convinced of their need to act with sustainability in mind, but how do you make sure that strategy results in competitive advantage? That’s the knowledge that “The Green to Gold Business Playbook,”seeks to impart.

The tome is a follow-up to the bestseller “Green to Gold,” which makes the case for why businesses should adopt a sustainability strategy in the first place. It was written by Daniel Esty, a Yale University professor and director of the Center for Business and the Environment at the school, and P.J. Simmons, chairman of the Corporate Eco Forum, a network of Global 500 executives interest in sharing best practices about corporate sustainability and eco-innovation. So, that should give you an idea of where the ideas in the book originate.

Because this sort of thing can be overwhelming (after all, this is a 440-page book with all the indexes and such), I thought it would be useful to provide the authors’ top 10 Action Items. The themes here provide the construct for the rest of the book, so you have an idea of where you’ll be pointed.

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