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So we are counting down the top four most effective ways to transform markets to green buildings as I wind down my weekly column to make time for developing a book based on the concept of market transformation. The framework for these articles has been Donella Meadows‘ seminal piece “Leverage Points — Places to Intervene in a System,” which describes in ascending order the most effective ways to transform a system.
Two weeks ago I talked about changing the structure of the system and last week about changing the goals. But where do goals come from?