“Netflix for Baby Clothes” to Help Parents Waste Less

Read the full story in Good.

For many parents to-be, the onslaught of baby stuff begins the moment they make it public that they’re expecting. Toys, bottles, bibs, diapers, pacifiers, baby monitors, strollers… The list of presents and purchases rattles on and on, challenging any parent’s best efforts to reduce waste and cut back on consumption. When expecting mother and Stanford Institute of Design fellow Caroline O’Connor began processing the mountains of baby clothes given to her, she realized that what would be truly helpful would be receiving exactly the right-sized clothes at exactly the right time, delivered to her home in neat bundles.

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