Coca-Cola, Other Companies Move to Hybrid Trucks

Read the full story from Beverage World.

Santa with the refreshing bottle of Coke he traditionally holds in his hand enjoys a new ride this holiday season. Instead of hopping aboard a traditional diesel-powered tractor-trailer for deliveries, the Coca-Cola Santa is more likely to travel on one of the new hybrid electric trucks that the company has put into its increasingly fuel-efficient fleet.

This story is from December, but it’s relevant to me because I saw one making deliveries in the University of Illinois’ Campustown area while I was there for lunch today. I have to commend Coke on their marketing efforts with this.

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