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EnerNOC’s Gregg Dixon compares the competition between on-site renewable energy generation versus reducing energy demand to an MTV celebrity death match.
Which is more valuable?
In one corner we have on-site renewable energy projects that tend to carry more sex appeal, largely due to the industry’s great job of marketing itself; there’s even a renewable girls calendar. In the other corner are demand response and energy efficiency, which many would agree are anything but sexy.
The complex answer is both, Dixon said during a webcast held at GreenBiz.com’s VERGE virtual conference. Employing many strategies and technologies are going to ultimately maximize energy management programs, but companies have to find a way to “reduce before they produce.”