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When it revised the standard for its Design for the Environment (DfE) logo on cleaning products last month, the Environmental Protection Agency says it sought to balance consumers’ demand for information with producers’ need to protect proprietary formulas.
Despite the agency’s effort, not all stakeholders are satisfied. Some product formulators are generally pleased with the agency’s revised standard. Environmental groups are, too. But one key industry association, the American Cleaning Institute (ACI), says the disclosure requirements in the updated standard could backfire, deterring companies from participating.