Consumers Struggle Over Convenience vs. Green

Read the full story at GreenBiz.

Consumers are about evenly split between favoring convenient packaging over environmentally-friendly packaging, an issue that will only get more muddled without a clearer understanding of what green packaging really is, says Thomson Reuters.

“There are many labels saying that packaging is green, but not much guidance on whether these labels actually certify a real improvement,” says the information company’s intellectual properties business in its “Convenience v Conscience” report. “Consumers need real assurance that they are spending their money for real improvements that not only are green, but also preserve and protect food just as well or better than the old options.”

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