Chili’s Chalks Up a Quiet Win For Green Signage

Read the full story at GreenBiz.

A Chili’s restaurant is conveniently located halfway between our home and office so we have eaten there dozens of times over the course of the last few years. I have always noticed their colorful chalkboard signs (above), but I assumed they were printed and not hand drawn as they appeared. Recently I asked the location’s manager about them and he confirmed they were indeed hand drawn by a talented artist in Texas named Sean McAfee.

Here is the green part of the story: The chalkboard signs are re-used over and over again and shared between the 800-plus Chili’s locations. When changes need to be made, the old signs are not thrown away to end up in a landfill; they are sent back to Sean McAfee for redesign and reuse.

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