Ubiquitous denim brand Levi’s will be adding 100% organic cotton jeans to their fall 2006 product line. Levi’s jeans made with organic cotton will be available in a range of popular fits and finishes and marked with a few subtle identifiers. Jeans made with all, or a significant percentage of, organic cotton will be signified as “Levi’s Eco” and feature an embroidered lowercase “e” inside the front pocket, or at the bottom of the right leg of each jean.
A natural colored canvas “Levi’s” tab and “Two Horse Patch” made from 100% organic fabric as well as natural colored pocket stitching of the brand’s arcuate will also indicate the jeans are made from organic cotton.
Other TreeHugger-friendly elements include the use of recycled buttons, rivets and zippers, and natural indigo was used to dye some styles of jeans. All external packaging will be made from organic fabric or recycled paper and printed with soy-based ink.