Social media

64 (And Counting!) Conservationists You Should Be Following On Twitter Right Now

Read the full post at The Dodo.

We’ve compiled some of the best conservationists (individuals, not organizations) and other conservation-minded people who use social media to advance their or others’ research — with the ultimate goal of saving the world’s species. While there is some debate about exactly who qualifies as a “conservationist” in the strict sense of the word, for the purposes of this Twitter list we included scientists who work on conservation problems, communications managers who advocate for conservation, and outspoken supporters who spread the message of conversation around the globe.

(Note: we’re bound to have left some out — tweet @melissa_cronin with suggestions, and we’ll add them to the list.)

You can follow the entire list by clicking here.

Social Media in #HigherEd Measuring the immesurable industry

Read the full post at

Social media in higher education is unlike any other industry. It’s not B2B, B2C, B2 — anything, really. There are no measurable sale conversions (connecting a Facebook interaction to application, enrollment and tuition payment is virtually impossible), yet the reputations at stake are higher than ever. Rankings, donations, enrollment; these schools compete with each other to build the future of our world through their students, and letting the wrong ones go changes everything. So what do we do?


Citizen Science: How A Facebook Game Could Help Us Tackle Climate Change

Read the full story from Think Progress.

Dan MacLean knew a fungus was killing off ash trees in the U.K. by the thousands.

He also knew, through his work at Norwich’s Sainsbury Laboratory, that some trees had shown resistance to the fungus, Chalara fraxinea, and if he and his fellow scientists could just identify which gene was responsible for the resistance, they could potentially cross-breed a strand of fungus-tolerant trees. But computer programs provided only limited help, and human scientists didn’t have the time or resources to sift through thousands of ash genes.

So MacLean and his colleagues did what any serious scientist in search of answers would do when faced with a dilemma: they took the problem to Facebook.

A Site For Borrowing Power Drills, Kitchen Equipment, And Anything Else You Can Think Of

Read the full story at FastCo.Exist.

Daan Weddepohl created–a site for borrowing stuff–after a series of traumatic experiences. First, his apartment burned down. Second, his girlfriend dumped him. Then, his mother became seriously ill.

He was forced to stay with friends and get by without all the things he had normally. “At first, having nothing was terrible thing, but after a while I started accepting it and realizing that it was okay. It helped me create very strong human connections. People were happy to help me out, and they felt really good when they shared.”

Who’s leading the corporate sustainability Twitterati?

Read the full story at GreenBiz.

Sure, you’ve got a Twitter account. But what are you doing with it? Oh, and is anyone out there actually listening?

Those are nontrivial questions in our social-media-driven world. Everyone, it seems, is a brand ambassador. But who’s really effective?

We recently went through the Twitter stats of sustainability and corporate responsibility professionals in large companies to see who’s being followed, retweeted and otherwise wielding influence in social media.

Students use social media to gather climate change information

Read the full story at Great Lakes Echo.

A group of Central Michigan University students is using social media to gather information on climate change and periodic natural events, in the Great Lakes region.

Tom Rohrer, the director of the Great Lakes Institute for Sustainable Systems at Central Michigan University,  and his students created a Facebook page called  “Climate Change in the Great Lakes Basin.”  On the page students post studies, articles, pictures and other observation, which address changing weather patterns. The page is also open for the public to post  their observations, creating a free and vast collection of climate change information.

On Facebook, a social energy app lets you compete with friends

Read the full story at SmartPlanet.

Facebook users can now compare their energy consumption with their friends using a new app developed by Opower and in collaboration with the Natural Resources Defense Council. Starting today, anyone with a Facebook account can use the app. But the ability to dig into real-time data is only available if your power provider is one of the 16 utilities participating in the project.

One man’s effort to teach alternative energy harnesses farts on Twitter

Read the full story in Great Lakes Echo.

In the Twitter-verse, a lot of thought goes into choosing a name. A catchy handle attracts followers – something the man behind @HarnessFarts knows all too well. @HarnessFarts tweets often about alternative fuels and helps followers cut their water and energy use.

We caught up with Greg, the man behind the tweets, in an email and got answers to our burning fart and Twitter questions.