Social media

LinkedIn tips for an effective sustainability message

Read the full story at GreenBiz.

Driving sustainability messages home to firms can be challenging. With various platforms at one’s disposal and competing messages hitting target audiences, getting one’s message across can be a thorny task. Despite such challenges, communicating sustainability remains a top priority for leading industry associations and business organizations.

On June 19, the Industry Association Council at the Network for Business Sustainability Canada convened to discuss effective communication activities on sustainability. Facilitated by Ivey Business School Professor of Management Communications Mary Weil, the IAC session explored the merits and implications of traditional and social media communications tactics in elevating sustainability as a key message within industry circles.

64 (And Counting!) Conservationists You Should Be Following On Twitter Right Now

Read the full post at The Dodo.

We’ve compiled some of the best conservationists (individuals, not organizations) and other conservation-minded people who use social media to advance their or others’ research — with the ultimate goal of saving the world’s species. While there is some debate about exactly who qualifies as a “conservationist” in the strict sense of the word, for the purposes of this Twitter list we included scientists who work on conservation problems, communications managers who advocate for conservation, and outspoken supporters who spread the message of conversation around the globe.

(Note: we’re bound to have left some out — tweet @melissa_cronin with suggestions, and we’ll add them to the list.)

You can follow the entire list by clicking here.

Social Media in #HigherEd Measuring the immesurable industry

Read the full post at Medium.com.

Social media in higher education is unlike any other industry. It’s not B2B, B2C, B2 — anything, really. There are no measurable sale conversions (connecting a Facebook interaction to application, enrollment and tuition payment is virtually impossible), yet the reputations at stake are higher than ever. Rankings, donations, enrollment; these schools compete with each other to build the future of our world through their students, and letting the wrong ones go changes everything. So what do we do?

 

Citizen Science: How A Facebook Game Could Help Us Tackle Climate Change

Read the full story from Think Progress.

Dan MacLean knew a fungus was killing off ash trees in the U.K. by the thousands.

He also knew, through his work at Norwich’s Sainsbury Laboratory, that some trees had shown resistance to the fungus, Chalara fraxinea, and if he and his fellow scientists could just identify which gene was responsible for the resistance, they could potentially cross-breed a strand of fungus-tolerant trees. But computer programs provided only limited help, and human scientists didn’t have the time or resources to sift through thousands of ash genes.

So MacLean and his colleagues did what any serious scientist in search of answers would do when faced with a dilemma: they took the problem to Facebook.

A Site For Borrowing Power Drills, Kitchen Equipment, And Anything Else You Can Think Of

Read the full story at FastCo.Exist.

Daan Weddepohl created Peerby.com–a site for borrowing stuff–after a series of traumatic experiences. First, his apartment burned down. Second, his girlfriend dumped him. Then, his mother became seriously ill.

He was forced to stay with friends and get by without all the things he had normally. “At first, having nothing was terrible thing, but after a while I started accepting it and realizing that it was okay. It helped me create very strong human connections. People were happy to help me out, and they felt really good when they shared.”