Coca-Cola crowdsources 8 ways to reinvent recycling

Read the full story in GreenBiz.

After an 11-week challenge in partnership with design and innovation platform OpenIDEO, the eight winning ideas for Coca-Cola Enterprises’ brief to encourage consumer recycling are as simple as an illustrative sticker and as complicated as a dedicated app.

It’s all in a bid to close the recycling gap, helping consumers develop habits and the inclination to recycle when the packaging materials are designed to be used again.

Why American Eagle, H&M, Nike and Puma want your hand-me-downs

Read the full story at GreenBiz.

There’s only so far that community or family hand-me-downs can go to address the booming issue of textile waste, so I:Collect (aka I:CO) created a global collection network to keep discarded clothing and shoes out of landfills.

The five-year-old organization, which pioneered its program in Europe and brought it to the United States three years ago, already has forged several high-profile partnerships with the likes of H&M, PUMA, Levi Strauss & Co. and American Eagle Outfitters, which is rolling out collections in all 823 of its stores in the United States and Canada. I:CO is also involved with the zero waste initiative in San Francisco.