Meetings & webinars

Webcast: How Green Product Claims Affect Purchase Intent and Brand Perception

November 8, 2014 1-2 pm CST
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Great sustainable product stories, told well, can generate enormous benefits. That’s why leading global brands have made sustainable products and processes — and the effective communication of their efforts — a high priority.

But telling a sustainability story is rife with risks. Making unsubstantiated claims can damage your brand’s reputation and strain customer loyalty. On the other hand, communicating your sustainability efforts in a credible and compelling way can influence consumer purchase intent and brand perception.

How do you tell your product story effectively? That’s what UL Environment set out to uncover with a study, conducted by Shelton Group, that polled more than 1,000 consumers and conducted more than 40,000 head-to-head green product claim comparisons.

In this hour-long webcast, you’ll hear the key findings from that study and hear a discussion about how to leverage this information to enhance your company’s sustainability story to drive greater brand value.

Among the things you’ll learn:

  • What consumers want to know related to green product claims
  • The impact of green product claims on purchase intent
  • How consumers view claims that are vague or misleading


ACEEE Summer Study on Energy Efficiency in Industry Call for Papers Deadline Extended

The deadline to submit abstracts for the 2015 ACEEE Summer Study on Energy Efficiency in Industry, “Energy Efficiency: Integrating Technology, Policy, and People,” has been extended to October 31.

Submit abstracts online or visit the Call for Papers Web page for more information about submission options and abstract details.

The Program Committee is looking for creative work in the any of the following panels:

  1. Strategic Energy Management
  2. Sustainability
  3. Smart Manufacturing
  4. Beyond Best Practices
  5. Policy & Resource Planning
  6. Delivering Results

Visit the ACEEE Summer Study on Energy Efficiency in Industry Web page for more information.

Webinar: Sustainable Printing: Panel Discussion on Paper, Ink and Going Digital

Wed, Oct 22, 2014 12:00 PM – 1:00 PM CDT
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Sustainable printing is about more than just using recycled-content paper. It encompasses inks, printer settings, processes and much more in addition to paper—including doing away with printing altogether in some cases. Sports teams, venues, and leagues are embracing innovative ways to not only reduce paper waste, but to minimize the impact of the entire printing process. Deciding where to start and navigating all the options can be daunting, but our webinar panelists will shed light on more environmentally-friendly practices around printing, sharing valuable insights that Alliance members can implement right away.

For this webinar, we have assembled an all-star panel of experts on sustainable printing practices, including sports teams, industry partners, and NGO’s. We will learn about current sustainable printing practices in the sports industry, as well as future possibilities.


  • Allen Hershkowitz, Senior Scientist, Natural Resources Defense Council & Board of Directors, Green Sports Alliance (Moderator)
  • Ian Hanna, Director of Strategic Development, FSC International
  • Molly Ray, Environmental Solutions Manager | Office Depot, Inc.
  • Christina Reeves, Sustainability Consultant | Progressive Associates & Xcel Energy Center
  • Harlan Roberts, National Sales, bluemedia
  • Jeff Shaw, President | SEEDS Green Printing and Design
  • Vancouver Whitecaps FC (Speaker TBD)

Questions? Email Membership Director David Muller at

SERDP and ESTCP Kick Off Webinar Series

SERDP and ESTCP are proud to launch a new webinar series to promote the transfer of innovative, cost-effective and sustainable solutions developed using SERDP and ESTCP funding. The series is geared for Department of Defense and Department of Energy practitioners, the regulatory community, and environmental researchers. The goal is to provide cutting-edge and practical information that is easily accessible at no cost.

The webinars will be held approximately every two weeks on Thursdays from 12:00 to 1:30 PM ET. Each webinar will feature distinguished speakers from one of SERDP and ESTCP’s five program areas:

  1. Energy and Water
  2. Environmental Restoration
  3. Munitions Response
  4. Resource Conservation and Climate Change
  5. Weapons Systems and Platforms

The first webinar of this series will be held on October 30, 2014 on vapor intrusion at contaminated sites and will feature key results from three Environmental Restoration projects. Vapor intrusion webinar presenters include Dr. Paul Johnson (Arizona State University) and Dr. Thomas McHugh (GSI Environmental). Future webinar topics include waste-to-energy technologies, management of contaminated sediments, acoustic methods for underwater munitions, solar technologies, lead-free electronics and many others.

For information on how to register for the vapor intrusion mitigation webinar or to view the dates and topics of other webinars in the series, please see

Webinar: Transitioning Towards Effective Resource Management

Wed, Oct 15, 2014 11:00 AM – 12:00 PM CDT
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We hope you can join us on October 15th for our next webinar, Transitioning Towards Effective Resource Management. We will be joined by representatives from Cornell University, University of Vermont, and Skidmore College in a moderated session by Casella Resource Solutions to discuss various ways in which these campuses have worked with their partners to effectively manage waste on campus.

GreenerU recognizes there are many barriers to managing your campus resources. In order to create a lasting impact, it is important for colleges and universities to tackle these issues from different angles.

By joining our webinar, you will learn about techniques used by these three colleges to address campus challenges around resource management. Our speakers will discuss resource management through the lenses of:

  • Supply Chain Management
  • Food Waste Diversion
  • Performance Based Contracts

EPA Releases Greenhouse Gas Emissions Data from Large Facilities

Today, the U.S. Environmental Protection Agency (EPA) released its fourth year of Greenhouse Gas Reporting Program data, detailing greenhouse gas pollution trends and emissions broken down by industrial sector, geographic region and individual facilities. In 2013, reported emissions from large industrial facilities were 20 million metric tons higher than the prior year, or 0.6 percent, driven largely by an increase in coal use for power generation.

“Climate change, fueled by greenhouse gas pollution, is threatening our health, our economy, and our way of life—increasing our risks from intense extreme weather, air pollution, drought and disease,” said EPA Administrator Gina McCarthy. “EPA is supporting the President’s Climate Action Plan by providing high-quality greenhouse gas data to inform effective climate action.”

The Greenhouse Gas Reporting Program is the only program that collects facility-level greenhouse gas data from major industrial sources across the United States, including power plants, oil and gas production and refining, iron and steel mills and landfills. The program also collects data on the increasing production and consumption of hydrofluorocarbons (HFCs) predominantly used in refrigeration and air conditioning.

Over 8,000 large-emitters reported direct greenhouse gas emissions to the program in 2013, representing approximately 50 percent of total U.S. emissions. The data from these facilities show that in 2013:

  • Power plants remained the largest source of U.S. greenhouse gas emissions, with over 1,550 facilities emitting over 2 billion metric tons of carbon dioxide, roughly 32 percent of total U.S. greenhouse gas pollution. Power plant emissions have declined by 9.8 percent since 2010, but there was an uptick in emissions of 13 million metric tons in 2013 due to an increased use of coal. · Petroleum and natural gas systems were the second largest stationary source, reporting 224 million metric tons of greenhouse gas emissions, a decrease of 1 percent from the previous year.
  • Reported methane emissions from petroleum and natural gas systems sector have decreased by 12 percent since 2011, with the largest reductions coming from hydraulically fractured natural gas wells, which have decreased by 73 percent during that period. EPA expects to see further emission reductions as the agency’s 2012 standards for the oil and gas industry become fully implemented.
  • Refineries were the third largest stationary source, reporting 177 million metric tons of greenhouse gas emissions, up 1.6 percent from the previous year.
  • Reported emissions from other large sources in the industrial and waste sectors increased by 7 million metric tons of greenhouse gas pollution, up 1 percent from 2012.

Under President Obama’s Climate Action Plan, EPA is taking steps to address carbon pollution from the power and transportation sectors, and to improve energy efficiency in homes, businesses and factories. Under EPA’s proposed Clean Power Plan, carbon emissions from the power sector would decrease by 30 percent below 2005 levels and electricity bills would shrink by 8 percent by 2030. EPA’s pollution standards for cars and light trucks for model years 2012-2025 will save Americans more than $1.7 trillion at the pump. In addition, the agency’s partnerships with industry have prevented more than 365 million metric tons of greenhouse gas pollution, equal to the annual electricity use of more than 50 million homes.

EPA will be holding an information webinar today to demonstrate the greenhouse gas data publication tool, FLIGHT, highlight new features added this year, and provide a tutorial on common searches. FLIGHT allows users to view top emitters in a state or regions; see emissions data from a specific industry; track emissions trends by facility or region; and download maps, list and charts.

Webinar: Greenhouse Gas Reporting Program: How to Use FLIGHT to View Reporting Year 2013 Data

With the release of the Reporting Year 2013 data, EPA will host two technical webinars to showcase the Facility Level Information on Greenhouse Gases Tool (FLIGHT), demonstrate common searches, show how to do custom queries, and highlight new features this year. Other GHGRP data summaries will also be highlighted. The webinars will feature identical content.

  • September 30, 2014, noon-1 pm CDT — REGISTER
  • October 2, 2014, 2-3 pm CDT — REGISTER