Green products

9 sustainable solutions you will see in the future

Read the full story in GreenBiz.

For the third year now the international think tank Sustainia has released its “Sustainia100” guide. The idea behind the competition is to identify the 100 most promising sustainability solutions from around the world. With a focus on advocating readily available, financially viable and scalable innovations, Sustainia’s mission is to mature markets for sustainable products and services.

Consumers Want to Buy ‘Green’ Brands

Read the full story in Environmental Leader.

About 70 percent of consumers would consider switching brands if one could demonstrate better environmental credentials, according to research from sustainability nonprofit Forum for the Future.

Novelis commissioned the research to gain consumer insights into its evercan product, aluminum sheet certified to contain at least 90 percent recycled content. In April, Red Hare Brewing became the first to commercially use the evercan aluminum sheet.

Cradle to Cradle Product Registry Launches

Read the full story at Environmental Leader.

The Cradle to Cradle Products Innovation Institute has launched a product registry designed to increase transparency from manufacturers.

The Cradle to Cradle Certified Product Registry allows designers, builders and consumers to make decisions about products. The registry includes a certification scorecard, which summarizes levels achieved in five categories: material health, material reutilization, renewable energy and carbon management, water stewardship and social fairness.

Online catalog lists compostable plastics certfied to decompose

Read the full story in Waste & Recycling News.

A new online database lists more than 3,300 kinds of compostable plastic products that have been certified to break down in commercial facilities.

The Biodegradable Plastic Institute, which tested the items, created the database to improve the efficiency and quality of composting. The list make it easier for consumers and composters to know which cups, cutlery, bags and other items live up to claims that they will disintegrate into the soil conditioner called humus.

Unilever Crowdsources Eco-Friendly Shower Ideas

Read the full story in Environmental Leader.

Unilever is reaching out to consumers to crowdsource the design of an environmentally friendly shower that uses less water and has a smaller carbon footprint than current models.

Unilever will award €10,000 ($13,000) and a trip to London to develop the winning idea. Submissions for the “shower of the future” competition need to be cost efficient and affordable to the end user, have an innovative design that fits within a typical modern bathroom and should use no more than 10 liters (2.6 gallons) of water in a single use.

Should supply or demand drive sustainable products?

Read the full story in GreenBiz.

Given the lack of momentum on the global sustainability agenda in recent years, an atmosphere of mutual frustration between various levels of society is understandable. If nothing else, it inclines some to ask: Who do we turn to in order to drive the agenda forward?

When our panel of sustainability experts at GlobeScan is asked whether we need more supply of or demand for sustainability solutions, it tends to place the onus on pressure from consumers. We find that 41 percent believe that more consumer demand is required to accelerate progress on sustainability, while only 22 percent cite the need for more sustainable options from companies.