Consumers Want to Buy ‘Green’ Brands

Read the full story in Environmental Leader.

About 70 percent of consumers would consider switching brands if one could demonstrate better environmental credentials, according to research from sustainability nonprofit Forum for the Future.

Novelis commissioned the research to gain consumer insights into its evercan product, aluminum sheet certified to contain at least 90 percent recycled content. In April, Red Hare Brewing became the first to commercially use the evercan aluminum sheet.

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