Google’s real plan behind the purchase of the Nest thermostat

Read the full post at IT World.

Google purchased Nest back in January this year for $3.2B and people everywhere are still wondering why. The Nest is a handsome device to be sure, but at around $250 a pop, it’s not exactly a household name. To recover its purchase price, Google would have to sell a lot of Nests…except they won’t have to.

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