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We are used to hearing how resource-intensive the digital world is: All these new tablets, smartphones and computers are using up more energy and raw materials. But attitudes are changing. We seem to have reached such a tipping point in the communications revolution that it’s opening up practical potential for radically different business models to become the norm — namely, sustainable ones.
At Accenture, we have identified six circular business models which build on the principles of zero-waste thinking by making it practical and profitable. As well as being sustainable, they have significant competitive attractions in the disruptive new world that is emerging: They have circular advantage and they’re scaling up fast. One catalyst of these business models is technological trends that are disrupting traditional models.