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The rise of personalized data is poised to be a hot topic as companies seek to deliver real benefits from the information gathered on consumers. The challenge for designers lies in finding a way to reduce the complexity posed by such vast amounts of data and give data a human shape.
Data has to be accessible to the average person. It also has to provide the user with actionable insight in a way that is meaningful and accessible. This is where the true power of design can really make a difference: by using visualizations to help people navigate the confusing world of data we can improve lives.
Data visualization has come a long way since its formative days as the basic pie chart invented over 200 years ago. Now, thanks to the huge upsurge we’ve seen in data and the discourse around its usage, a new design language is emerging that is elegantly simplifying the big data mess into beautiful and meaningful visualizations.
So regardless of whether you’re bringing shape to data on health and wellbeing, shopping habits, or in editorial, Fjord has identified five core principals to follow when embarking on a data visualization challenge: