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To survive and prosper in a rapidly shifting business landscape, companies must constantly evolve. One example of this evolution is seen when forward thinking leaders incorporate sustainability into their business strategy. A successful sustainability strategy depends upon embracing a fundamental shift in an organization’s way of doing business, an eagerness to find new ways of identifying challenges and seizing opportunities. Effective leaders recognize that their organizations will thrive through creativity and innovation. But it’s one thing to decide to be innovative; it’s another entirely to make innovation an integral part of your corporate culture.