3 Steps to Smarten Up Your Green Marketing

Read the full post at Environmental Leader.

We’ve heard the rumors, read the blogs, and saw the headlines that said green marketing is dead. To me, that was good news. We certainly do not need another man-hugging-polar bear commercial cut loose on the airwaves. I guess marketers figured out no one buys an electric car to save melting ice caps. They buy it to save themselves from melting down at the gas pump.

So here’s the thing. What’s dead in green marketing are those first attempts that made big fat assumptions that people would choose the environment over their own needs. Like saving money. Like providing healthy food for their kids. Like growing stronger plants.

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