Ending the alphabet soup in the [insert word here] field

All of the terms for eco-friendly business practices — including “CSR,” “sustainability,” “corporate citizenship” and “triple bottom line” — are jargon and confusing, Steve Voien writes at GreenBiz.com. It’s time for a rebranding exercise to create a sharper and more specific label, he argues.

This is part one of a two-part series exploring the evolution — and subsequent anarchy — of the terminology used to describe the work that sustainability professionals do.


Published by

Laura B.

I'm the Illinois Sustainable Technology Center's Sustainability Information Curator, which is a fancy way of saying embedded librarian. I'm also Executive Director of the Great Lakes Regional Pollution Prevention Roundtable. When not writing for Environmental News Bits, I'm an avid reader. Visit Laura's Reads to see what I'm currently reading.

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