Ending the alphabet soup in the [insert word here] field

All of the terms for eco-friendly business practices — including “CSR,” “sustainability,” “corporate citizenship” and “triple bottom line” — are jargon and confusing, Steve Voien writes at GreenBiz.com. It’s time for a rebranding exercise to create a sharper and more specific label, he argues.

This is part one of a two-part series exploring the evolution — and subsequent anarchy — of the terminology used to describe the work that sustainability professionals do.


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