Why companies are fueling the rise of green gaming

Read the full story at GreenBiz.

Who said going green had to be boring?

Maybe the same people who believe games are just entertainment.

Both myths are being shattered by the growing phenomenon of green gamification, the use of games to make sustainability fun and rewarding. This growth is being accelerated by forces ranging from the government’s Green Button promotion of energy usage data to the digital generation’s strong desire for smartphone apps that allow them to manage resource consumption.

Much as Nike+ Fuelband is turning exercise from a chore into a cool activity, a suite of green web and mobile apps are transforming the way people approach environmental stewardship. From startups such as Leafully to corporate alliances that increase energy efficiency, gamification is emerging as a powerful weapon to advance sustainability.

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